Auc­tion View

His­torics looks to con­tinue its growth

Classic Car Weekly (UK) - - This Week - ED­WARD BRIDGER-STILLE

Ed­ward Bridger-Stille

How did the first His­torics 2017 sale per­form?

Year-on-year, our busi­ness ethics, ex­pe­ri­ence and knowl­edge have been the rock upon which we have con­sis­tently pro­duced above-aver­age re­sults. The March sale this year sur­passed our own ex­pec­ta­tions, and bucked the trend fur­ther still, with 84 per cent sold. The cli­mate that af­fects the ap­petite for buy­ing will, of course, al­ways be a strong in­flu­ence on per­for­mance but I be­lieve our re­sults from March were proof, if any were needed, that pro­fes­sional deal­ing with to­tal trans­parency, care­fully con­signed mo­tor cars, great cus­tomer ser­vice and prompt post­ing of re­sults is the cor­rect way to op­er­ate, and brings div­i­dend.

What is the rea­son­ing be­hind go­ing to As­cot? Af­ter all, it isn’t far from Brooklands and it has been used by other auc­tion­eers.

Since open­ing our doors to the first His­torics auc­tion back in 2010, we have sched­uled four auc­tions a year at Brooklands, which is, and re­mains, our home. At the close of 2016, we were en­cour­aged to con­sider host­ing a fifth auc­tion this year, hav­ing lis­tened to com­ments from our clients and wider sup­port­ers, whose opin­ions we greatly value. When con­sid­er­ing a venue, we were of course con­scious of past clas­sic auc­tions at As­cot Race­course, but ac­tu­ally made a judge­ment based on how we be­lieved it suited our DNA, re­flected our lo­gis­ti­cal re­quire­ments, an­swered the needs of our buy­ers and sellers and echoed our im­age and per­son­al­ity.

What is your plan re­gard­ing As­cot: to re­turn next year? And if so, more than once a year?

Reg­u­lar visi­tors to our sales at Brooklands – both the mu­seum and Mercedes-Benz World – will hope­fully ap­pre­ci­ate that we fo­cus on de­liv­er­ing the best op­por­tu­nity for our clients wher­ever we hold a sale, and are con­stantly tweak­ing el­e­ments to do things even bet­ter. And His­torics is grow­ing: We have a brand new head of­fice com­plex and show­room and a team that’s grow­ing. We are am­bi­tious and keen to de­velop fur­ther. With that back­drop, we are con­fi­dent that we have the best op­por­tu­nity of suc­cess at As­cot Race­course and we’ll be in a good po­si­tion to con­sider fu­ture plans.

How many sales would you ide­ally have in a year? Is it ‘just right’ now?

This is our first time with five sales in a year, so it’s too early to say. The clas­sic mar­ket is very fluid and what is right now may not be so in the fu­ture, so we will keep an open mind at this point.

Brooklands is adding a new venue to its ros­ter to take ad­van­tage of a strong clas­sic mar­ket.

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