by Richard Barnett
I’m house-hunting at the moment and during the long and tortuous process of finding a new place to live, what strikes me is the difference in estate agents’ websites. Some are great, providing you with all the details you need to decide whether or not a viewing’s on the cards. Others are, to put it mildly, absolute rubbish.
And it’s just the same when it comes to auctioneers’ websites, with a massive gulf between the best and the worst. Recent experience tells me that there are several auctioneers who need to look at how their sites are laid out and how much information they contain. The best will always give the year, model and the estimate as soon as that car crops up on the site. On some, however, you have to click on the car’s picture to get further details, including the all-important estimate. To me, that seems to be a very timingconsuming way of working your way through the auction lots.
There are quicker and easier ways to communicate the information. Don’t the people at these auctioneers ever try out their site and see how easy it is to use? Or look at their rivals’ sites?
‘Don’t they try out their own website?’