Mar­ket mat­ters

Classic Car Weekly (UK) - - News - RICHARD BAR­NETT, MARKETS ED­I­TOR

by Richard Bar­nett

I’m house-hunt­ing at the mo­ment and dur­ing the long and tor­tu­ous process of find­ing a new place to live, what strikes me is the dif­fer­ence in es­tate agents’ web­sites. Some are great, pro­vid­ing you with all the de­tails you need to de­cide whether or not a view­ing’s on the cards. Oth­ers are, to put it mildly, ab­so­lute rub­bish.

And it’s just the same when it comes to auc­tion­eers’ web­sites, with a mas­sive gulf be­tween the best and the worst. Re­cent ex­pe­ri­ence tells me that there are sev­eral auc­tion­eers who need to look at how their sites are laid out and how much in­for­ma­tion they con­tain. The best will al­ways give the year, model and the es­ti­mate as soon as that car crops up on the site. On some, how­ever, you have to click on the car’s pic­ture to get fur­ther de­tails, in­clud­ing the all-im­por­tant es­ti­mate. To me, that seems to be a very tim­ing­con­sum­ing way of work­ing your way through the auc­tion lots.

There are quicker and eas­ier ways to com­mu­ni­cate the in­for­ma­tion. Don’t the peo­ple at these auc­tion­eers ever try out their site and see how easy it is to use? Or look at their ri­vals’ sites?

‘Don’t they try out their own web­site?’

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