LEARN MORE ABOUT VW’S GE­NIUS ADS

Classic Car Weekly (UK) - - Volkswagen At 80 -

Thanks to former Volk­swa­gen (GB) ad­ver­tis­ing man­ager, Alfredo Mar­can­to­nio, for his help with this ar­ti­cle. The lat­est edi­tion of his splen­did book, Re­mem­ber Those Great Volk­swa­gen Ads? (ISBN 978-1-85894634-4), co-au­thored with DDB per­son­nel David Ab­bott and John O’ Driscoll, is avail­able now, priced £39.95. And, like the ad­verts upon which it fo­cuses over its 360 pages, it’s thor­oughly en­ter­tain­ing, en­joy­able and joy­ous. ❚ greatvwads.com, 01235 465577

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