The NEC Classic Motor Show is our biggest opportunity each year to connect with the clubs and enthusiasts we represent. We are fortunate that the organiser, Clarion, provides us with a great location adjacent to the Live Stage. Our challenge is to create a stand that attracts the interest of enthusiasts once they have experienced the live presentation. This year we focused on three key areas: research; skills development; and heritage.
The first element reinforced last year’s study, which identified the UK historic movement as being worth £5.5bn each year, employing 34,900 people. The opportunity to transfer maintenance skills to younger people is being addressed by our Ofqual-accredited Apprenticeship in Historic Vehicle Restoration. This new, exciting opportunity develops a broader programme in Heritage Engineering that spans vehicles, aviation, marine and steam. These courses will be delivered by block release in our new Bicester facility.
Heritage makes the connection between our vehicles and our culture. As a perfect example, we toasted the occasion 60 years ago when John Lennon first met Paul Mccartney. John Lennon’s Original Quarrymen recreated this event by playing two sets on the back of a 1937 AEC Matador. Their performance was incredibly successful with both their own fans and classic enthusiasts in general.
The Quarrymen rocked the NEC show with two brilliant 30-minute live sets