SER­GIO MAR­CHIONNE 1952-2018

Classic Sports Car - - News & Events -

The for­mer Fer­rari boss and head of Fiat Chrysler Au­to­mo­biles, best known for the res­cue and resur­gence of Alfa Romeo and Maserati in re­cent years un­der his lead­er­ship, died sud­denly in July fol­low­ing com­pli­ca­tions after shoul­der surgery.

Mar­chionne joined the board of then-strug­gling Fiat in 2003, his first role in the au­to­mo­tive in­dus­try, and be­came CEO the fol­low­ing year un­der in­com­ing chair­man Luca de Mon­tezemelo after Um­berto Agnelli’s death.

In 2009, Mar­chionne steered Fiat into tak­ing a 20% stake in Chrysler, ris­ing to 58.5% in 2012 be­fore two years later Fiat bought the re­main­ing shares. This led to the cre­ation of Fiat Chrysler Au­to­mo­biles and gave the Ital­ian firm greater ac­cess to the North Amer­i­can mar­ket, plus the scale to com­pete against its big­ger global ri­vals.

At the same time, Mar­chionne spun off Fer­rari into an in­de­pen­dent di­vi­sion, and chose to re­main in charge of the sports-car firm. Al­though he was a busi­ness­man first, he was also an en­thu­si­ast who bought ev­ery new Fer­rari if he liked it – us­ing his own money – and was sim­i­larly in­ter­ested in Vespa scoot­ers, an­other part of the huge in­dus­trial group.

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