GET SAVVY WITH YOUR SHOP­PING

Some­times in­gre­di­ents dif­fer but, most of the time, when you go for a brand you’re just pay­ing for pack­ag­ing. We’ve en­listed the ex­perts to re­veal the best bar­gains in the su­per­mar­ket

Closer (UK) - - Money -

HEAD DOWN THE ‘WORLD FOOD’ AISLE

“Try look­ing for herbs in the World Food aisle,” sug­gests Moneysaving­ex­pert.com’s Sally Fran­cis. “Prod­ucts like dried herbs, tinned toma­toes and co­conut milk are cheaper here. The brand­ing is dif­fer­ent and the pack­ets are larger.” KTC co­conut milk from Sains­bury’s (from the World Food aisle) is 25p per 100ml com­pared to Sains­bury’s own brand, which costs 36p per 100ml.

MIND THE CLEAN­ING PROD­UCT MAR­KET­ING

“Al­ways buy bleach and house­hold clean­ers from the ba­sic aisle,” ad­vises Money­mag­pie’s Jas­mine Bir­tles. “Don’t be taken in by mar­ket­ing either – ‘bath­room’ and ‘kitchen’ cleaner do the same job.” One thing not to scrimp on though? Toi­let roll. “In a re­cent MSE poll, most peo­ple said cheaper toi­let pa­per didn’t work – the qual­ity was poor,” says Sally. Don’t say we didn’t warn you…

IG­NORE ‘WELL KNOWN’ WINES

Ac­cord­ing to TV wine ex­pert Amelia Singer, you can get fan­tas­tic wine for a snip (hur­rah!). She says: “Go for grapes or styles from not such well-known re­gions, so de­mand isn’t as high. South­ern Rhône red can be ex­pen­sive from Châteauneuf-du-pape, so try Rasteau in­stead (Cel­lier de Mon­terail, Rasteau, France, 2015, Lidl, £7.99). Su­per­mar­ket own-la­bel wines are great too, be­cause they’re cho­sen care­fully to rep­re­sent their brand – try Waitrose Crisp and Flo­ral Dry Ital­ian White, £4.99.”

PICK WONKY VEG

Fruit and veg is priced ac­cord­ing to “class” and prod­ucts are classed in a lower cat­e­gory be­cause of the way they look. “Don’t pay more for ‘pretty’ veg,” says Sally. “Buying wonky ver­sions at cheaper prices won’t make a dif­fer­ence to your meal.” Don’t go for pre-chopped veg ,either – Tesco’s mini car­rots are £3.13 per kg com­pared to 60p per kg for reg­u­lar car­rots.

GO OWN-BRAND ON NON-PERISHABLES

Couldn’t live with­out Heinz ketchup or beans? Think again. “I can’t tell the dif­fer­ence be­tween own-brand and Heinz baked beans – the same goes for tins of toma­toes, pasta, rice, sugar and flour,” says Jas­mine. The sav­ings are sub­stan­tial too – a four-pack of Sains­bury’s baked beans is £1 (63p per kg) com­pared to a four-pack of Heinz for £2 (on of­fer), which works out at £1.21 per kg.

GRAB A CHEAP TREAT!

Love de­signer can­dles? Aldi has launched a lux­ury range (priced at just £3.99) to ri­val Jo Malone (which start at £44), win­ning over ex­perts and shop­pers alike. Pick from Pomegranate Noir, Freesia & Pear, Lime or Basil and Man­darin.

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