BOOTS TO SEND OFFERS TO YOUR PHONE
Boots will soon send personalised shopping offers to your phone when you walk into the store. If you download the app you’ll receive recommendations based on your previous purchases. Boots said it will launch the scheme “gently” so customers aren’t bombarded with offers. It’s also expected to be an ‘opt in’ service, so you won’t be signed up without your permission. Boots added that it will go live “close to Christmas”.