BOOTS TO SEND OF­FERS TO YOUR PHONE

Computer Active (UK) - - News -

Boots will soon send per­son­alised shop­ping of­fers to your phone when you walk into the store. If you down­load the app you’ll re­ceive rec­om­men­da­tions based on your pre­vi­ous pur­chases. Boots said it will launch the scheme “gen­tly” so cus­tomers aren’t bom­barded with of­fers. It’s also ex­pected to be an ‘opt in’ ser­vice, so you won’t be signed up with­out your per­mis­sion. Boots added that it will go live “close to Christ­mas”.

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