Jane’s villain of the fortnight
I don’t use Facebook much these days. The ghastly ‘Your memories’ feature forces me to look at photos I posted while blindly making the worst mistakes of my life, and “promoted” posts now take up more space than friends’ updates. It’s about to get worse, with Facebook letting advertisers track us at the shops – while we’re offline.
US department store Macy’s and fast-food chain KFC are among the first businesses using Facebook’s new “offline conversions solution” (ugh) to track “people who have recently visited the store” with their smartphones, then target them with ads ( www.snipca.- com/25731). This is a gross invasion of privacy, and entirely designed to benefit Facebook advertisers, not users.
But you know the worst part? I still don’t trust myself to erase my account. To paraphrase The Eagles’ Hotel California, “You can log out any time you like, but you can never leave.” My mum would hate it if I left Facebook (and I remain perpetually nosy about old school friends, of course). But you can bet its app is coming off my phone.