Jane’s vil­lain of the fort­night

Facebook

Computer Active (UK) - - News -

I don’t use Facebook much these days. The ghastly ‘Your mem­o­ries’ fea­ture forces me to look at photos I posted while blindly mak­ing the worst mis­takes of my life, and “pro­moted” posts now take up more space than friends’ up­dates. It’s about to get worse, with Facebook let­ting ad­ver­tis­ers track us at the shops – while we’re off­line.

US depart­ment store Macy’s and fast-food chain KFC are among the first busi­nesses us­ing Facebook’s new “off­line con­ver­sions so­lu­tion” (ugh) to track “peo­ple who have re­cently vis­ited the store” with their smart­phones, then tar­get them with ads ( www.snipca.- com/25731). This is a gross in­va­sion of pri­vacy, and en­tirely de­signed to ben­e­fit Facebook ad­ver­tis­ers, not users.

But you know the worst part? I still don’t trust my­self to erase my ac­count. To para­phrase The Ea­gles’ Ho­tel Cal­i­for­nia, “You can log out any time you like, but you can never leave.” My mum would hate it if I left Facebook (and I re­main per­pet­u­ally nosy about old school friends, of course). But you can bet its app is com­ing off my phone.

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