£4M SPENT ONLINE IN 2017 ELECTION
Political parties spent over £4m on adverts on Facebook and Google during the 2017 general election campaign, figures from the Electorial Commission show. All parties spent far more on Facebook than on Google. The Conservatives top the list, spending £2.1m on Facebook and £562,000 on Google, dwarfing Labour’s outlay of £577,000 and £255,000. The Lib Dems spent £412,000 and £204,000. Despite their extra spend, the Tories lost 13 seats at the election; Labour gained 33.
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