‘Fi­bre’ broad­band ads con­fuse the public

Computer Active (UK) - - Let­ters -

I com­pletely agree with Ci­ty­fi­bre, which says the public are fooled by the word ‘fi­bre’ in broad­band ad­verts (News, Issue 524, page 9). It’s clear to me that providers ex­ploit this con­fu­sion to im­ply faster speeds than what’s pos­si­ble.

I con­sider my­self more techy than the aver­age per­son, but it still took me a long time to fully grasp the dif­fer­ence be­tween FTTH (fi­bre-to-the-home) and FTTC (fi­bre-to-the-cabi­net). I’ve used both, and know first hand how much faster the for­mer is. How­ever, this deficit has been negated by group­ing them to­gether as ‘fi­bre’. Most peo­ple as­so­ci­ate fi­bre broad­band with fast speeds, with­out ap­pre­ci­at­ing the nu­ances in­volved. But providers are too busy count­ing their prof­its to care. Toby Old­field

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