‘Fibre’ broadband ads confuse the public
I completely agree with Cityfibre, which says the public are fooled by the word ‘fibre’ in broadband adverts (News, Issue 524, page 9). It’s clear to me that providers exploit this confusion to imply faster speeds than what’s possible.
I consider myself more techy than the average person, but it still took me a long time to fully grasp the difference between FTTH (fibre-to-the-home) and FTTC (fibre-to-the-cabinet). I’ve used both, and know first hand how much faster the former is. However, this deficit has been negated by grouping them together as ‘fibre’. Most people associate fibre broadband with fast speeds, without appreciating the nuances involved. But providers are too busy counting their profits to care. Toby Oldfield