Big Brother is marketing to you
The advertisement boards in Piccadilly Circus will soon be able to show adverts based on the cars and people going by. At peak times, this could cause a strobe effect, but they’ve probably thought of that already.
LandSec, the company behind the scheme, says the screen is bigger than three tennis courts. The cameras are hidden, and don’t store passers-by data. The screen will keep its renowned curved shape, surface area and its ability to have a patchwork appearance.