Cor­nish cheer

Corn­wall isn’t short of mi­cro­brew­eries – or those who love to drink from their menu and the lat­est award­win­ner at the bar is the in­trigu­ingly named Jubel

Cornwall Life - - FLAVOURS OF CORNWALL -

It’s of­ten said that the path to suc­cess lies in cre­at­ing some­thing you want but that doesn’t ex­ist. And that’s ex­actly what twenty-some­things Tom Jor­dan and Jesse Wil­son did when they cre­ated Jubel in May 2017 with the hopes of cut­ting through the beer and cider mar­ket with some­thing new.

Born in the Alps, Jubel was in­spired by an Alpine beer tra­di­tion. Find­ing noth­ing like it back home, the lads learned the art of brew­ing lager and it took 18 months of fine-tun­ing to de­velop Jubel, work­ing with the UK’s twice-awarded Brewer of the Year to craft the per­fect bal­ance. Jubel was cre­ated in Corn­wall, with the pu­rity of Cor­nish spring wa­ter giv­ing a clean lager char­ac­ter, and mag­num hops round­ing if off with a mild bit­ter­ness. The lager is brewed to be dry and when in­fused re­sults in a light-bod­ied and well-bal­anced taste, which is un­pas­teurised to re­tain the fresh­ness. The boys have now brewed two beers, Alpine and Ur­ban.

Alpine is their orig­i­nal brew, in­spired by a beer tra­di­tion they dis­cov­ered in the Alps; they felt was too good not to share. It com­bines the taste of crisp lager with freshly ripe peaches. The fruit is well-bal­anced with a clean, light-bod­ied lager to de­liver the re­fresh­ing blend of zesty peach notes cut with some clas­sic pil­sner char­ac­ter.

As dis­tri­bu­tion ex­panded (af­ter brew­ing 5,000 bot­tles for a mu­sic fes­ti­val) they gave up their jobs and turned to brew­ing full-time, adding Ur­ban they de­scribe as a fresh beer fit for the city.This light-gold lager meets del­i­cate el­der­flower and is al­ready mak­ing waves on the beer scene, hav­ing re­cently picked up a Na­tional Beer Award.

Jubel is gluten-free and ve­gan-friendly and is stocked in a grow­ing range of places in­clud­ing St Austell’s and Sta­ble Pizza chain.


‘Their orig­i­nal brew, in­spired by a beer tra­di­tion they dis­cov­ered in the Alps that felt it was too good not to share’

Jubel’s beers are brewed in North Corn­wall us­ing Cor­nish spring wa­ter

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