THE WELLNESS ENTREPRENEUR

Whether it’s crafting raw vegan breakfast balls or Instagramming life-affirming mantras, somehow they’ve built a small empire in the time it takes most people to format their CV. Recognisable by their immaculate athleisurewear, and the healthy glow of one who never has to work in a basement office, you’ll find them maintaining their bullet journal between hot yoga and a cold-pressed juice break, delivering motivational speeches on other people’s podcasts and looking for new legumes to milk.

MOST LIKELY TO SAY “The world is my office! This beach is my office! That shoe shop is my Office!”

WANT TO JOIN THEM? You can’t throw a slogan canvas tote bag nowadays without hitting a wellness warrior in the making, but Amy Hopkinson, digital editor of Women’s Health and influencer (@wellness_ed), says start by choosing your health manifesto (hers is strong training, strong mindset) and let that inform everything you do. “Wellness influencers are great at creating stylised content, so choose a colour scheme and a unique filter [app A Color Story lets you layer multiple filters to create a custom one]. Sites such as Healthbloggerscommunity.com will also allow you to make contacts and create mutually beneficial relationships, while Instagram’s new ‘Collections’ feature allows you to organise the accounts you follow,” she advises. Or, alternatively, ask someone who is starting out like you and agree on cross-posts – a kind of joint venture project where you both help one another to leverage greater audiences.