I’m scared to make the first move. At the risk of growling like Dragons’ Den’s
Deborah Meaden – you need to get over it. According to Dominic Perks, CEO of Hambro Perks, who invests in highgrowth companies, family and friends is “the most well-worn route to finding initial funding”. Even Amazon got off the ground thanks to personal connections, so don’t be shy – and if you don’t have any super-wealthy relatives, think about asking for smaller loans from a variety of people.