Inspired by his greatgreat-great-greatgrandfather John, who set up the Cadbury chocolate firm in 1824, James Cadbury started Love Cocoa in 2016 to make British chocolate great again, reinventing classics with a contemporary touch. Products are stocked in major department stores, as well as online, and 10 per cent of profits are donated to the Rainforest Foundation. James tells us more…
What’s so special about your chocolate?
We source the finest organic chocolate by paying above fair-trade prices in countries such as Ecuador and the Dominican Republic, and combine it with local ingredients where possible.
Tell us about your flavours…
We try to be innovative. We recently launched a vegan Avocado Dark Chocolate bar and a Sparkling Rosé White Chocolate bar. We have lots of new flavours this Christmas which we are excited about!
What’s your favourite product you sell?
That has to be the Earl Grey chocolate. Even people who hate tea say positive things about it! What’s the best thing about running your business?
Seeing things grow from an idea to a product on a shelf. And it’s great to have the flexibility to work when I want. How much does your heritage mean?
I am very proud of what my Quaker ancestors did, not only for the chocolate industry but also for civil rights and working conditions. They didn’t live extravagant lives despite the company being a huge success, but gave to charities, and also their workers. Three words to sum up your company? British, innovative, delicious. Love Cocoa, lovecocoa. com.