Love Co­coa

Country Homes & Interiors - - FOOD NOTES -

In­spired by his great­great-great-great­grand­fa­ther John, who set up the Cadbury choco­late firm in 1824, James Cadbury started Love Co­coa in 2016 to make British choco­late great again, rein­vent­ing clas­sics with a con­tem­po­rary touch. Prod­ucts are stocked in ma­jor de­part­ment stores, as well as on­line, and 10 per cent of prof­its are do­nated to the Rain­for­est Foun­da­tion. James tells us more…

What’s so spe­cial about your choco­late?

We source the finest or­ganic choco­late by pay­ing above fair-trade prices in coun­tries such as Ecuador and the Do­mini­can Repub­lic, and com­bine it with lo­cal in­gre­di­ents where pos­si­ble.

Tell us about your flavours…

We try to be in­no­va­tive. We re­cently launched a ve­gan Av­o­cado Dark Choco­late bar and a Sparkling Rosé White Choco­late bar. We have lots of new flavours this Christ­mas which we are ex­cited about!

What’s your favourite prod­uct you sell?

That has to be the Earl Grey choco­late. Even peo­ple who hate tea say pos­i­tive things about it! What’s the best thing about run­ning your busi­ness?

See­ing things grow from an idea to a prod­uct on a shelf. And it’s great to have the flex­i­bil­ity to work when I want. How much does your her­itage mean?

I am very proud of what my Quaker an­ces­tors did, not only for the choco­late in­dus­try but also for civil rights and work­ing con­di­tions. They didn’t live ex­trav­a­gant lives de­spite the com­pany be­ing a huge suc­cess, but gave to char­i­ties, and also their work­ers. Three words to sum up your com­pany? British, in­no­va­tive, de­li­cious. Love Co­coa, love­co­coa. com.

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