Nothing to grouse about
THE shooting body BASC has released a series of short films that aim to dispel myths about grouse moors and shooting ahead of the start of the season on August 12. The first film, which features a young gamekeeper, Jack Depledge, has already been shared across social media— it’s reached more than 21,000 people and been viewed almost 6,500 times on Facebook alone.
The series, linked to the Twitter hashtag #Nomoormyths, highlights the importance of grouse shooting to local businesses and its role in conserving upland environment.
BASC is hoping that the campaign will go some way to counteracting adverse publicity about grouse shooting, which was most recently highlighted by BBC presenter Chris Packham’s plea to Marks & Spencer not to stock grouse. ‘Our films tackle the myths that internet trolls feel free to propagate because their livelihoods don’t depend on telling the truth on such matters,’ comments BASC’S northern director Duncan Thomas.
He adds: ‘It’s one thing to use a celebrity to raise concerns, but another entirely to exaggerate the evidence and spread blatant disinformation without regard for the damage done to the communities that rely on grouse shooting.’ PL
BASC’S new campaign takes aim at the misinformation that has swept the internet and social media