Noth­ing to grouse about

Country Life Every Week - - Town & Country -

THE shoot­ing body BASC has re­leased a se­ries of short films that aim to dis­pel myths about grouse moors and shoot­ing ahead of the start of the sea­son on Au­gust 12. The first film, which fea­tures a young game­keeper, Jack De­pledge, has al­ready been shared across so­cial me­dia— it’s reached more than 21,000 peo­ple and been viewed al­most 6,500 times on Face­book alone.

The se­ries, linked to the Twit­ter hash­tag #No­moormyths, high­lights the im­por­tance of grouse shoot­ing to lo­cal busi­nesses and its role in con­serv­ing upland en­vi­ron­ment.

BASC is hop­ing that the cam­paign will go some way to coun­ter­act­ing ad­verse pub­lic­ity about grouse shoot­ing, which was most re­cently high­lighted by BBC pre­sen­ter Chris Pack­ham’s plea to Marks & Spencer not to stock grouse. ‘Our films tackle the myths that in­ter­net trolls feel free to prop­a­gate be­cause their liveli­hoods don’t de­pend on telling the truth on such mat­ters,’ com­ments BASC’S north­ern di­rec­tor Dun­can Thomas.

He adds: ‘It’s one thing to use a celebrity to raise con­cerns, but another en­tirely to ex­ag­ger­ate the ev­i­dence and spread bla­tant dis­in­for­ma­tion without re­gard for the dam­age done to the com­mu­ni­ties that rely on grouse shoot­ing.’ PL

BASC’S new cam­paign takes aim at the mis­in­for­ma­tion that has swept the in­ter­net and so­cial me­dia

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