Food trends go full cir­cle

Country Life Every Week - - Town & Country -

NEWLY pub­lished records of Bri­tish eat­ing habits over the past 75 years are show­ing re­peat pat­terns in shop­ping, al­beit for com­pletely dif­fer­ent rea­sons. Data re­leased by De­fra shows that, in 1940s pre-su­per­mar­ket Bri­tain, peo­ple were buy­ing sea­sonal food from in­di­vid­ual butch­ers, bak­ers and gro­cers much like to­day’s prove­nance-con­scious shop­pers. How­ever, the dif­fer­ence is that, dur­ing the Sec­ond World War and in the sub­se­quent ra­tioning years, they had no choice.

‘Although foodie fads have come and gone, it’s in­ter­est­ing to see a re­vival of fresh, Bri­tish-grown, sea­sonal foods, although, to­day, it’s through choice, un­like the ne­ces­sity of the 1940s and 1950s,’ points out De­fra Sec­re­tary An­drea Lead­som. The ear­li­est data comes from the

Housewives’ choice: con­ve­nience foods were a boon in the 1950s

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