Food trends go full circle
NEWLY published records of British eating habits over the past 75 years are showing repeat patterns in shopping, albeit for completely different reasons. Data released by Defra shows that, in 1940s pre-supermarket Britain, people were buying seasonal food from individual butchers, bakers and grocers much like today’s provenance-conscious shoppers. However, the difference is that, during the Second World War and in the subsequent rationing years, they had no choice.
‘Although foodie fads have come and gone, it’s interesting to see a revival of fresh, British-grown, seasonal foods, although, today, it’s through choice, unlike the necessity of the 1940s and 1950s,’ points out Defra Secretary Andrea Leadsom. The earliest data comes from the
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