Milk mat­ters

Country Life Every Week - - Town & Country -

aim of which is to make sure that pup­pies live healthy, happy lives with suit­able own­ers.

The study showed that one in five peo­ple who bought a puppy on­line or from an ad­vert, not re­al­is­ing that many of these could have been bred on puppy farms, are forced to spend be­tween £500 and £1,000 on vet bills in the first six months— of­ten more than the orig­i­nal cost of the puppy. It’s es­ti­mated that buy­ing from a re­spon­si­ble breeder can cost own­ers up to 18% less in un­planned vet­eri­nary fees, with dogs 23% less likely to need treat­ment. Visit www.theken­nel­ to find a list of KC As­sured Breed­ers. Dairy farm­ing does mat­ter to the Bri­tish pub­lic—82% say they would be will­ing to pay a lit­tle ex­tra for their milk to sup­port it, ac­cord­ing to the Agri­cul­ture and Hor­ti­cul­ture Devel­op­ment Board (AHDB). This fig­ure rises to 91% among those aged 55 and older while 43% state that they’re con­sid­er­ing switch­ing to a re­tailer that only stocks Bri­tish pro­duce. How­ever, 8% are not pre­pared to pay any­thing ex­tra at all. This news comes af­ter Red Trac­tor Week, which aims to spread aware­ness about how Bri­tish food is pro­duced (http://as­sur­­trac­

Cap­tive au­di­ence: bring­ing the pas­tor to the pas­ture

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