aim of which is to make sure that puppies live healthy, happy lives with suitable owners.
The study showed that one in five people who bought a puppy online or from an advert, not realising that many of these could have been bred on puppy farms, are forced to spend between £500 and £1,000 on vet bills in the first six months— often more than the original cost of the puppy. It’s estimated that buying from a responsible breeder can cost owners up to 18% less in unplanned veterinary fees, with dogs 23% less likely to need treatment. Visit www.thekennelclub.org.uk to find a list of KC Assured Breeders. Dairy farming does matter to the British public—82% say they would be willing to pay a little extra for their milk to support it, according to the Agriculture and Horticulture Development Board (AHDB). This figure rises to 91% among those aged 55 and older while 43% state that they’re considering switching to a retailer that only stocks British produce. However, 8% are not prepared to pay anything extra at all. This news comes after Red Tractor Week, which aims to spread awareness about how British food is produced (http://assurance.redtractor.org.uk).
Captive audience: bringing the pastor to the pasture