Town & Coun­try

Country Life Every Week - - Contents - Edited by An­nun­ci­ata Wal­ton

Chatsworth, Wedg­wood and the RHS

THIS June, for the first time, a riot of colour will adorn the Cavendish fam­ily’s Der­byshire es­tate for the in­au­gu­ral RHS Chatsworth Flower Show. Set to be big­ger than Chelsea, it will in­clude the first ever Wedg­wood gar­den, as the cen­turies-old fine-bone-china maker has, last week, an­nounced a three-year part­ner­ship with the RHS.

As well as be­ing ti­tle spon­sor for the Chatsworth event (June 7–11), Wedg­wood will also have a pres­ence at the Chelsea (May 23–27) and Tat­ton Park (July 19–23) shows.

The part­ner­ship is a fit­ting one, as it was Josiah Wedg­wood’s el­dest son, John (1766–1844), who orig­i­nally planted the seed for the RHS— in 1801, he sug­gested the idea in a let­ter to one of Ge­orge III’S head gardeners.

With this move, Wedg­wood hopes to re­po­si­tion it­self as a premium Bri­tish life­style brand, har­ness­ing the unique op­por­tu­nity to ‘pro­vide in­ter­ac­tive ex­pe­ri­ences to an in­ter­na­tional au­di­ence in an au­then­tic, un­ex­pected way’, ex­plains Ul­rik Garde Due, Pres­i­dent of the Liv­ing port­fo­lio at Fiskars (which ac­quired Wedg- wood in 2015). ‘It [2017] will be a year of launches for Wedg­wood, with the RHS shows pro­vid­ing the per­fect en­vi­ron­ment to show­case our evo­lu­tion.’

All three RHS shows will fea­ture a tea con­ser­va­tory pop-up, which will show­case Wedg­wood’s new Won­der­lust col­lec­tion, in­spired by the global eclec­ti­cism of the 18th­cen­tury Grand Tour and the flow­ers and plants of dif­fer­ent con­ti­nents.

Visit www.rhs.org.uk for fur­ther in­for­ma­tion and to buy tick­ets.

Fan­tas­tic firsts: Chatsworth and Wedg­wood will be mak­ing their RHS de­buts this year

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