Prop­erty News

Yoga stu­dios are the new Waitrose–at least where prop­erty buy­ers are con­cerned

Country Life Every Week - - Contents -

An­nun­ci­ata Wal­ton finds out what’s hap­pen­ing around the mar­ket

ONCE upon a time, the ‘Waitrose ef­fect’ in­creased the prices of houses across the land. Th­ese days, it’s all about healthy liv­ing—yoga stu­dios, juice bars, health-food shops, parks and rivers—so we at COUN­TRY

LIFE are call­ing it ‘mind­ful mov­ing’. ‘Peo­ple are much more con­cerned about hav­ing a healthy life­style and this can only be a good thing,’ com­ments Penny Mos­grove, CEO of Quintessen­tially Es­tates (www.quintessen­tial­lyestates.com). ‘Where there is a Whole­foods store, there is an uptick in in­ter­est from buy­ers. This is cou­pled with an in­creas­ing need for the sanc­tu­ary of out­side space—grow­ing num­bers of our clients are seek­ing gar­dens and bal­conies and coun­cils have started to crack down on roof ter­races across the cap­i­tal due to pri­vacy laws. Out­side space is be­com­ing an ever more sought-after lux­ury.’

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