If you go down to the woods to­day

Country Life Every Week - - Town & Country -

CHAR­AC­TERS from The Gruf­falo, the best-sell­ing pic­ture book writ­ten by Ju­lia Don­ald­son and il­lus­trated by Axel Sch­ef­fler, are be­ing brought to life in a new, free aug­mented-re­al­ity app, launched by the Forestry Com­mis­sion Eng­land and Magic Light Pic­tures.

The Gruf­falo Spot­ter can be down­loaded and used at 26 forests across the coun­try; fam­i­lies can fol­low clues on an in­ter­ac­tive trail to track their favourite char­ac­ters, learn­ing about wood­land crea­tures on the way. Once fam­i­lies have spot­ted the 3D char­ac­ters, they can use the app to take pho­tos with them.

‘This ex­cit­ing de­vel­op­ment will de­liver a com­pletely dif­fer­ent for­est ex­pe­ri­ence for our vis­i­tors,’ says Brid­gette Hall of Forestry Com­mis­sion Eng­land. ‘The Gruf­falo is a worl­drenowned story and to be able to bring the char­ac­ters to life in their nat­u­ral set­ting is fan­tas­tic. It’s great we’ve had the op­por­tu­nity to join the two worlds of tech­nol­ogy and Na­ture to­gether in a sen­si­tive way.’

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