In the mak­ing

Country Life Every Week - - In The Making -

Truly iconic in the world of lux­ury, Mai­son Cartier is known for ex­quis­ite and of­ten dar­ingly de­signed jew­ellery and watches—such as the ever

chic Pan­thère de­sign—worn by some of the most bril­liant and fa­mous peo­ple through­out his­tory. la­belled the ‘the jew­eller of Kings and the King of jew­ellers’, the com­pany was founded in 1847 by louis-françois Cartier and later passed to his three sons, who ex­panded glob­ally to be­come the favoured jew­eller for royal fam­i­lies through­out Europe—cartier cur­rently holds a royal War­rant from The Prince of Wales.

The ur­bane new Man­ag­ing Di­rec­tor, lau­rent Fe­niou, took over from Coun­try

Life devo­tee Ar­naud Bam­berger. ‘The cre­ations of to­day are the trea­sures of to­mor­row,’ as­serts Mr Fe­niou, who came to Cartier from roth­schild’s bank, hav­ing ad­mired the com­pany for many years as he be­came firm friends with—and was later men­tored by—mr Bam­berger. ‘If you have an­tique pieces, the best thing to do is come to the New Bond Street bou­tique to show them to us.’ Here, Cartier can pol­ish items so they’re ready to wear and even­tu­ally be passed down through the gen­er­a­tions—or even buy them to en­hance its 1,600-piece strong mu­seum col­lec­tion, which trav­els the world.

unusu­ally for a jew­eller and watch­maker, Cartier have their work­shop and ar­chive on the top floors of their flag­ship bou­tique, which is cur­rently un­der­go­ing a huge re­fur­bish­ment to stretch right through to Albe­marle Street, as it did when Cartier first came to lon­don in the early 1900s. ‘If you think about Cartier, you think about jew­els,’ Mr Fe­niou claims, but I find that it’s of­ten the other way round—such is the power of the lit­tle red box of dreams. An ex­hi­bi­tion chart­ing the evo­lu­tion of the Cartier watch, cu­rated by Sir Nor­man Foster, will open at the De­sign Mu­seum, Kens­ing­ton High Street, Lon­don W8, on May 25 (020–3862 5900; http://de­sign­mu­seum.org)

When you have an el­e­gant style, you can re­ju­ve­nate it, not al­ways rein­vent it Lau­rent Fe­niou talks to Hetty Chid­wick

Cartier Pan­thère, price on ap­pli­ca­tion (020–3147 4850; www.cartier.co.uk)

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