Duchy Originals turns 25
THIS year sees the 25th anniversary of Duchy Originals, the food range conceived by The Prince of Wales. The Prince, who has long advocated organic farming practices at Duchy Home Farm in Highgrove, launched the range with a view to creating food that ‘is good, does good and tastes good’. He started with a simple biscuit made with oats from Duchy Home Farm and ended up spearheading a farming revolution.
‘When we launched the first organic oat biscuit, there were tabloid headlines saying “a shop-soiled Royal”,’ The Prince recalled last year. ‘People now tend to understand the point of, and enjoy, the organic food they once thought of as bonkers 25 years ago.’
Today, Duchy Originals, now licensed to Waitrose and renamed Duchy Organic, is the second-largest organic brand in the UK, with more than 300 products and sales exceeding £200 million. However, the range has remained true to its roots: proceeds provide a donation to The Prince of Wales’s Charitable Foundation, which, in turn, gives grants to a wide range of causes, including the Duchy Future Farm ing Programme, which supports innovative, environmentally friendly farming practices throughout the UK.