Duchy Orig­i­nals turns 25

Country Life Every Week - - Town & Country -

THIS year sees the 25th an­niver­sary of Duchy Orig­i­nals, the food range con­ceived by The Prince of Wales. The Prince, who has long ad­vo­cated or­ganic farm­ing prac­tices at Duchy Home Farm in High­grove, launched the range with a view to cre­at­ing food that ‘is good, does good and tastes good’. He started with a sim­ple bis­cuit made with oats from Duchy Home Farm and ended up spear­head­ing a farm­ing rev­o­lu­tion.

‘When we launched the first or­ganic oat bis­cuit, there were tabloid head­lines say­ing “a shop-soiled Royal”,’ The Prince re­called last year. ‘Peo­ple now tend to un­der­stand the point of, and en­joy, the or­ganic food they once thought of as bonkers 25 years ago.’

To­day, Duchy Orig­i­nals, now li­censed to Waitrose and re­named Duchy Or­ganic, is the se­cond-largest or­ganic brand in the UK, with more than 300 prod­ucts and sales ex­ceed­ing £200 mil­lion. How­ever, the range has re­mained true to its roots: pro­ceeds pro­vide a do­na­tion to The Prince of Wales’s Char­i­ta­ble Foun­da­tion, which, in turn, gives grants to a wide range of causes, in­clud­ing the Duchy Fu­ture Farm ing Pro­gramme, which sup­ports in­no­va­tive, en­vi­ron­men­tally friendly farm­ing prac­tices through­out the UK.

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