Town Mouse

Spoiler alert

Country Life Every Week - - Town & Country -

THE dig­i­tal ad­ver­tis­ing screens in Lon­don’s main rail­way sta­tions are now so enor­mous that they’ve be­come im­pos­si­ble to ig­nore. Even on the oc­ca­sions that I’m rac­ing to catch a train, there­fore, I find it dif­fi­cult not to gawp at them for a mo­ment be­fore searching for the plat­form num­ber that I so ur­gently need. In these in­stants, I can take my fill of dra­matic scenes from films that I will never have time to see, ad­ver­tise­ments for prod­ucts that I will never own, news of fix­tures for sports I do not fol­low and gos­sip re­gard­ing celebri­ties that I know I should have heard of.

Pass­ing through Water­loo this week, I was dis­tracted by an in­struc­tion pro­jected in cap­i­tals across one of the two, vast ad­ver­tis­ing boards there: ‘Get on the wrong train—you have no idea where it will take you.’ I’m not quite sure how this re­lated to the trail­ers for Won­der Woman or Bay­watch that seemed to frame it in the loop, but, more im­por­tantly, I know that it’s not good ad­vice. That’s be­cause I stupidly did ex­actly that from Water­loo two weeks ago. Know, there­fore, that the wrong train takes you to Farn­ham (in­stead of Farn­bor­ough). Also, that sort­ing out the mis­take pre­vents you from en­joy­ing the fact. JG

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