Keep pigs happy
FARMS not Factories, an initiative started last year to raise awareness of the cruel and unhealthy practices involved in factory pig farming and to promote high-welfare pork, has launched a new campaign protesting against the overcrowding and stress that leads to the routine use of antibiotics in pig rearing and thus antimicrobial resistance, which can then pass to humans.
A series of videos has been released, featuring celebrity chefs, including Mark Hix and Hugh Fearnley-whittingstall, and high-welfare farmers calling on consumers to only buy meat that has a high-animal-welfare label, that is, Rspca-assured, outdoor-bred, free range or organic. Some brands are now labelling their pork ‘antibiotic free’.
Mick Jagger, Sienna Miller, Stephen Fry and Joanna Lumley are among the high-profile supporters and the #Turnyournoseup campaign is being further publicised by stunt images such as this one (above).