Keep pigs happy

Country Life Every Week - - Town & Country -

FARMS not Fac­to­ries, an ini­tia­tive started last year to raise aware­ness of the cruel and un­healthy prac­tices in­volved in fac­tory pig farm­ing and to pro­mote high-wel­fare pork, has launched a new cam­paign protest­ing against the over­crowd­ing and stress that leads to the rou­tine use of an­tibi­otics in pig rear­ing and thus an­timi­cro­bial re­sis­tance, which can then pass to hu­mans.

A series of videos has been re­leased, fea­tur­ing celebrity chefs, in­clud­ing Mark Hix and Hugh Fearn­ley-whit­tingstall, and high-wel­fare farmers call­ing on con­sumers to only buy meat that has a high-an­i­mal-wel­fare la­bel, that is, Rspca-as­sured, out­door-bred, free range or or­ganic. Some brands are now la­belling their pork ‘an­tibi­otic free’.

Mick Jag­ger, Si­enna Miller, Stephen Fry and Joanna Lum­ley are among the high-pro­file sup­port­ers and the #Turny­ournoseup cam­paign is be­ing fur­ther pub­li­cised by stunt im­ages such as this one (above).

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