In the making
F you’re lucky enough to visit Audley House, James Purdey & Sons’ emporium on Mayfair’s South Audley Street, which has been home to the distinguished gunmaker since 1883, you’ll witness first hand the rich history bound up in its walls. Established by James Purdey in 1814—whose family was at the helm until 1948, when the Beaumont family bought it, followed, in 1994, by the Richemont Group—purdey is one of the most respected and luxurious companies in the world.
It has no less than three Royal Warrants and its chairman, James Horne, regaled me with a story of a pair of miniature shotguns (one-sixth of the usual size) that Purdey made for George VI, who, when bored at dinner parties, used to slope off, armed with his diminutive firearms and a candle, to shoot moths attracted to its light—just one of the many tales proving the extraordinary skill of the company’s craftsmen.
Still proudly made in Britain, by a 50strong workforce based in the company’s Central London factory, Purdey’s bespoke guns are lovingly crafted by its gunsmiths—many of whom have worked there for 40–50 years—with each model taking two years (12,000 hours) from start to finish.
Indeed, the process is so careful and precise that Purdey clients are actively encouraged to be part of the procedure so they can understand the complexity of building a shotgun. ‘You’re buying something really special and part of that delight is going to meet the craftsmen and seeing them produce the various parts,’ enthuses Mr Horne.
The ‘Purdey way’ sees clients meet their craftsman, choosing pieces of wood (walnut for stocks), their engraver and the style of that engraver’s work. Some keep it classic, with a rose and scroll, and others let their imagination run wild, with dogs, a favourite patch of countryside or a likeness of their wife. One client even chose to depict Margaret Thatcher.
‘Shooting has changed beyond all recognition,’ explains Mr Horne, founder of Guns On Pegs (which buys and sells game shooting online). ‘High-bird shooting has become so in vogue, you need a gun to handle that.’
It’s clear that Purdey can provide the lot, including a ‘monster weekend bag’ that I have my eye on, which ‘effortlessly takes all the things you need, as well as all the things you don’t, but can’t live without’, including cigar and drinking apparatus and your gun, of course—although you may need someone else to carry it for you.
‘when You can tell a Purdey person out shooting–they’re understated, not flash. Authenticity is key and we never compromise on how we craft our guns James Horne, chairman of Purdey, talks to Hetty Chidwick
from £132,000 (020–7499 1801; www.purdey.com)