Jonathan Reed

Country Life Every Week - - Interiors -

‘London pro­vides a cre­ative hub for the world of in­te­rior de­sign; it’s a go-to place for a wider cross-sec­tion of tex­tiles and in­te­ri­ors. My clients—most of whom live not in the UK but all over the world—look to London for an in­di­vid­ual ap­proach. London’s ap­proach has in­tegrity: it’s not about chal­leng­ing de­signs, but cre­at­ing in­te­ri­ors of qual­ity and cre­at­ing liv­able spa­ces, as op­posed to those that are purely fash­ion­able.

The cool thing about London cur­rently, and some­thing that I’ve been cham­pi­oning, is that there’s a new ap­pre­ci­a­tion for crafts­man­ship. It might have some­thing to do with the small­ness of Bri­tain—we don’t build big brands be­cause our sup­ply chain is so limited, but what we do de­liver are things with per­son­al­ity.

Bri­tish style isn’t about per­fec­tion—it’s some­thing with the edges chipped off. If some­thing is per­fect, it’s con­sid­ered naff. Bri­tish de­sign is in­sou­ciant and not se­ri­ous.’

‘Bri­tish style isn’t about per­fec­tion–it’s some­thing with the edges chipped off’

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