‘London provides a creative hub for the world of interior design; it’s a go-to place for a wider cross-section of textiles and interiors. My clients—most of whom live not in the UK but all over the world—look to London for an individual approach. London’s approach has integrity: it’s not about challenging designs, but creating interiors of quality and creating livable spaces, as opposed to those that are purely fashionable.
The cool thing about London currently, and something that I’ve been championing, is that there’s a new appreciation for craftsmanship. It might have something to do with the smallness of Britain—we don’t build big brands because our supply chain is so limited, but what we do deliver are things with personality.
British style isn’t about perfection—it’s something with the edges chipped off. If something is perfect, it’s considered naff. British design is insouciant and not serious.’
‘British style isn’t about perfection–it’s something with the edges chipped off’