Fit for a king
THE Prince’s Countryside Fund has collaborated with Musto (www.musto.com) to launch a range of country clothing. It’s accompanied by the #Ourcountryside campaign, a series of videos featuring well-known rural enthusiasts talking about why the countryside is so important for them and their lives. ‘British agriculture is so rich and so diverse and we’ve got such a wealth of different products, producers and skills that are world renowned,’ comments Fund ambassador JB Gill.
The charity will benefit from 5% of sales and it’s hoped that the range will also promote the work of the fund and its significance in securing a sustainable future for the countryside. The centrepiece of the collection is The Prince’s Countryside Fund Jacket (£225).