Fit for a king

Country Life Every Week - - Town & Country -

THE Prince’s Coun­try­side Fund has col­lab­o­rated with Musto ( to launch a range of coun­try cloth­ing. It’s ac­com­pa­nied by the #Our­coun­try­side cam­paign, a se­ries of videos fea­tur­ing well-known ru­ral en­thu­si­asts talk­ing about why the coun­try­side is so im­por­tant for them and their lives. ‘Bri­tish agri­cul­ture is so rich and so di­verse and we’ve got such a wealth of dif­fer­ent prod­ucts, pro­duc­ers and skills that are world renowned,’ com­ments Fund am­bas­sador JB Gill.

The char­ity will ben­e­fit from 5% of sales and it’s hoped that the range will also pro­mote the work of the fund and its sig­nif­i­cance in se­cur­ing a sus­tain­able fu­ture for the coun­try­side. The cen­tre­piece of the col­lec­tion is The Prince’s Coun­try­side Fund Jacket (£225).

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