The thrill of the Chase

Here­ford­shire-pro­duced Chase Dis­tillery vod­kas and gins are sure to raise spir­its and stan­dards in drink cab­i­nets through­out the land

Country Life Every Week - - In The Garden - For fur­ther in­for­ma­tion, tele­phone 01432 820455 or visit www.chasedis­tillery.co.uk

WIL­LIAM CHASE grew up deep in the glo­ri­ous Here­ford­shire coun­try­side on his fam­ily farm, grow­ing and sell­ing pota­toes. Frus­trated with not see­ing much di­rect cus­tomer sat­is­fac­tion—a potato is a potato, af­ter all— in 2002, he de­cided to turn the hum­ble pota­toes into crisps. These weren’t just any crisps, but the glob­ally renowned and na­tional favourite Tyrrells.

Never one to rest on his lau­rels, in 2004, Wil­liam was in­spired to start mak­ing vodka, once again mak­ing use of those root veg­eta­bles. ‘Peo­ple thought I was bark­ing mad, mak­ing vodka and gin com­pletely from scratch,’ he re­mem­bers. ‘How­ever, I was sure it would work.’ There­fore, in 2008, Chase Dis­tillery was born.

Bri­tish made, world class

From field to bot­tle, Chase Dis­tillery sets it­self apart, pro­duc­ing spir­its crafted from in­gre­di­ents grown, har­vested, dis­tilled and bot­tled on the fam­ily farm in the heart of the Bri­tish coun­try­side. ‘I am of­ten heard talk­ing about the prove­nance of Chase prod­ucts,’ con­fesses Wil­liam. ‘I truly be­lieve that it’s the rich, red Here­ford soil and the sin­gle-es­tate men­tal­ity that have led to some of our spir­its be­ing named the world’s best.’ This is the essence of the

highly ac­claimed com­pany. ‘We’re one of the very few fam­ily-run and owned drinks brands op­er­at­ing in this very sat­u­rated mar­ket place,’ Wil­liam con­firms. ‘My son Harry heads up the farm and my son James trav­els all over the world as our Global Brand Am­bas­sador, spread­ing the Chase mes­sage. This small op­er­a­tion keeps us from get­ting lost in the cor­po­rate bub­ble. Ev­ery batch is even per­son­ally signed off by a fam­ily mem­ber.’

The key (in­gre­di­ents) to suc­cess

‘Our vodka con­tains just two in­gre­di­ents, pota­toes and spring wa­ter, mak­ing it a pure, clean al­co­hol that’s de­li­cious on its own,’ re­veals Wil­liam. It sur­prised and shocked him ini­tially when 16 tonnes of pota­toes made just 1,000 litres of spirit, tak­ing a grand to­tal of 40 hours to do so. How­ever, he be­lieves that ed­u­cat­ing con­sumers on how Chase spir­its are made so dif­fer­ently is im­por­tant. This is the real deal, the proper stuff and a far cry from some of the other, mass-pro­duced bot­tles you might find on the su­per­mar­ket shelves.

Chase Dis­tillery of­fers tours of the dis­tillery to dis­cover more of its se­crets and skills, which are fol­lowed by a tu­tored tast­ing of the award-win­ning prod­ucts.

‘Ev­ery batch is per­son­ally signed off by a fam­ily mem­ber’

A fam­ily af­fair: Chase Dis­tillery’s range of Bri­tish vod­kas and gins are a far-cry from some of the other, mass-pro­duced bot­tles you might find on the su­per­mar­ket shelves

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