The thrill of the Chase
Herefordshire-produced Chase Distillery vodkas and gins are sure to raise spirits and standards in drink cabinets throughout the land
WILLIAM CHASE grew up deep in the glorious Herefordshire countryside on his family farm, growing and selling potatoes. Frustrated with not seeing much direct customer satisfaction—a potato is a potato, after all— in 2002, he decided to turn the humble potatoes into crisps. These weren’t just any crisps, but the globally renowned and national favourite Tyrrells.
Never one to rest on his laurels, in 2004, William was inspired to start making vodka, once again making use of those root vegetables. ‘People thought I was barking mad, making vodka and gin completely from scratch,’ he remembers. ‘However, I was sure it would work.’ Therefore, in 2008, Chase Distillery was born.
British made, world class
From field to bottle, Chase Distillery sets itself apart, producing spirits crafted from ingredients grown, harvested, distilled and bottled on the family farm in the heart of the British countryside. ‘I am often heard talking about the provenance of Chase products,’ confesses William. ‘I truly believe that it’s the rich, red Hereford soil and the single-estate mentality that have led to some of our spirits being named the world’s best.’ This is the essence of the
highly acclaimed company. ‘We’re one of the very few family-run and owned drinks brands operating in this very saturated market place,’ William confirms. ‘My son Harry heads up the farm and my son James travels all over the world as our Global Brand Ambassador, spreading the Chase message. This small operation keeps us from getting lost in the corporate bubble. Every batch is even personally signed off by a family member.’
The key (ingredients) to success
‘Our vodka contains just two ingredients, potatoes and spring water, making it a pure, clean alcohol that’s delicious on its own,’ reveals William. It surprised and shocked him initially when 16 tonnes of potatoes made just 1,000 litres of spirit, taking a grand total of 40 hours to do so. However, he believes that educating consumers on how Chase spirits are made so differently is important. This is the real deal, the proper stuff and a far cry from some of the other, mass-produced bottles you might find on the supermarket shelves.
Chase Distillery offers tours of the distillery to discover more of its secrets and skills, which are followed by a tutored tasting of the award-winning products.
‘Every batch is personally signed off by a family member’
A family affair: Chase Distillery’s range of British vodkas and gins are a far-cry from some of the other, mass-produced bottles you might find on the supermarket shelves