Are you game?
Earlier this month, the groundbreaking British Game alliance (BGA) was launched as the much-needed, official marketing board for the UK game industry, supported by Defra, BASC and the Countryside alliance, among others
(Town & Country, February 28). a not-forprofit organisation, it aims to promote the value of feathered game to the public, as well as exploring new markets, both at home and abroad. The BGA will also run a British-game assurance scheme, to make sure that all game provenance meets rigorous ethical standards.
‘One thing i am absolutely clear on in my mind: if a bird is not going to be eaten, it cannot be shot. That is the basic principle of our sport,’ explains BGA patron Lord James Percy. among the Bga’s aims are ensuring that birds are healthy and fully adapted to the wild, that game is sold at a fair price and that shoots benefit wildlife, woodlands and landscapes.
it also hopes to improve the public’s perception of game meat, thereby benefitting the industry, and wishes to see more game meat on supermarket shelves, in restaurants and on dining tables. The expectation is that the BGA stamp of approval will offer assurance to both shoots, which can seek advice whenever they need it, and consumers. a tiered membership system will make the BGA accessible for shoots of all sizes.
Guns will be able to contribute to the cause, too, with participating shoots offering paying guns a voluntary levy of 50p per bird. Visit www.britishgamealliance.co.uk for further information and to sign up.
From shoot to table: the British Game Alliance is aiming to get more game meat in shops