WHAT WE’VE LEARNT…
That doing your own publicity is a big challenge.
We’re not naturally outspoken, so spreading the word about our business doesn’t necessarily come easily to us. Marketing remains a continual learning process – bit by bit we’re carving out our own little corner on social media and the internet.
Collaboration can be a great triumph.
Working with other creatives who we admire is always fulfilling, and we love being able to share our design ideas and ethos with like-minded British businesses.
How important it is to stick with what you set out to do.
We began Rural Kind with a clear idea of our values and what we wanted to do – but it’s so easy to lose focus. Being persistent and remaining constant to our idea has been invaluable.