Country Living (UK) - - Craft -

That do­ing your own publicity is a big chal­lenge.

We’re not nat­u­rally out­spo­ken, so spread­ing the word about our busi­ness doesn’t nec­es­sar­ily come eas­ily to us. Mar­ket­ing re­mains a con­tin­ual learn­ing process – bit by bit we’re carv­ing out our own lit­tle cor­ner on so­cial me­dia and the in­ter­net.

Col­lab­o­ra­tion can be a great tri­umph.

Work­ing with other cre­atives who we admire is al­ways ful­fill­ing, and we love be­ing able to share our de­sign ideas and ethos with like-minded Bri­tish busi­nesses.

How im­por­tant it is to stick with what you set out to do.

We be­gan Ru­ral Kind with a clear idea of our val­ues and what we wanted to do – but it’s so easy to lose fo­cus. Be­ing per­sis­tent and re­main­ing con­stant to our idea has been in­valu­able.

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