En­gine power

Craftseller - - Q&A - LILLY BEN­NET, BELFAST

What are Shop­ping En­gine Ads, and will it ben­e­fit my busi­ness to be a part of them? SU­SAN­NAH SAYS: Shop­ping en­gines are search en­gines that al­low po­ten­tial buy­ers to eas­ily find and com­pare prod­ucts that come from on­line mar­ket­places, like Google Shop­ping. Listing your prod­ucts on shop­ping en­gines is a great way to ex­pose your items to buy­ers who are search­ing for goods around the web, not just on Etsy. Right now, there is no charge to ask Etsy to in­clude your items in th­ese en­gines, and it’s a good way to bring traf­fic from out­side Etsy to your shop. It’s not rec­om­mended for sell­ers who wa­ter­mark pho­tos, as the search en­gines do not al­low wa­ter­mark­ing. chan­nels in the UK, then you should be able to use that orig­i­nal fab­ric in your own creations and sell them on with­out any prob­lems. This comes with cer­tain pro­vi­sos, for ex­am­ple, that in cre­at­ing your work you are not adapt­ing the orig­i­nal de­sign and that the work that you cre­ate isn’t some­how detri­men­tal to the rep­u­ta­tion of Laura Ash­ley. In the EU the ‘doc­trine of the ex­haus­tion of rights’ means the once some­thing has been sold in the EU by the In­tel­lec­tual Property rights owner, or with their con­sent, then they no longer have con­trol over that item. How­ever you can­not copy the ac­tual fab­ric as copyright and de­sign rights may still ex­ist.

So­phie, owner of NEONLDN.etsy.com, uses Shop­ping En­gine Ads to high­light and ex­pand her cre­ative process

Gor­geous branded fab­rics can give your makes ex­tra ap­peal

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