Clare’s top three craft tips
Don’t be afraid and aim big
I was lucky that I found a trend right at the beginning, so I was able to get exposure because it was new. However, don’t be afraid to approach magazines and websites with your products. I didn’t have any contacts, but if you send it to the right places, you can get featured and once one door opens, others soon follow.
Stick to a theme
When it comes to new products, stick to what you know. All my makes are based around the pops and parties so customers know to come to Pop Bakery for that purpose. Don’t confuse people by trying to do lots of different things unless they are connected in some way. In saying that though, always be ready to evolve.
Instagram has definitely been the best form of social media for my business. I get orders through my posts and it’s an amazing and free way to reach new customers and really build on how you want your brand to look.