Clare’s top three craft tips

Craftseller - - Real Life -

Don’t be afraid and aim big

I was lucky that I found a trend right at the be­gin­ning, so I was able to get ex­po­sure be­cause it was new. How­ever, don’t be afraid to ap­proach mag­a­zines and web­sites with your prod­ucts. I didn’t have any con­tacts, but if you send it to the right places, you can get fea­tured and once one door opens, oth­ers soon fol­low.

Stick to a theme

When it comes to new prod­ucts, stick to what you know. All my makes are based around the pops and par­ties so cus­tomers know to come to Pop Bak­ery for that pur­pose. Don’t con­fuse peo­ple by try­ing to do lots of dif­fer­ent things un­less they are con­nected in some way. In say­ing that though, al­ways be ready to evolve.

In­sta­gram it

In­sta­gram has definitely been the best form of so­cial me­dia for my busi­ness. I get or­ders through my posts and it’s an amaz­ing and free way to reach new cus­tomers and really build on how you want your brand to look.

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