“It is definitely one of the features that should be considered when choosing a helmet. Similar to seatbelts and airbags in cars being non-standard when launched, they are now an expected feature.
“We took MIPS to market both for snow and cycling helmets. We keep developing new models with it and informing the market of the benefits. A consumer will always choose what features they believe make sense. Our role is to do the best we can to innovate and inform.” “Kask doesn’t currently offer MIPS as, firstly, Kask passes all the relevant safety standards and chooses to go a step further by ensuring all behind-thescenes development is to the highest possible standard with safety at the forefront, rather than the focus being on passing tests.
“Secondly, the parameters used by MIPS are not requested from the official safety tests: the parameters that the law requires in order to pass helmet safety standards do not in fact involve MIPS technology.”