Os­car Huss

Cycling Weekly - - Tech - Poc, head of prod­uct de­vel­op­ment

“It is def­i­nitely one of the fea­tures that should be con­sid­ered when choos­ing a hel­met. Sim­i­lar to seat­belts and airbags in cars be­ing non-stan­dard when launched, they are now an ex­pected fea­ture.

“We took MIPS to mar­ket both for snow and cy­cling hel­mets. We keep de­vel­op­ing new mod­els with it and in­form­ing the mar­ket of the ben­e­fits. A con­sumer will al­ways choose what fea­tures they be­lieve make sense. Our role is to do the best we can to in­no­vate and in­form.” “Kask doesn’t cur­rently of­fer MIPS as, firstly, Kask passes all the rel­e­vant safety stan­dards and chooses to go a step fur­ther by en­sur­ing all be­hind-thescenes de­vel­op­ment is to the high­est pos­si­ble stan­dard with safety at the fore­front, rather than the fo­cus be­ing on pass­ing tests.

“Sec­ondly, the pa­ram­e­ters used by MIPS are not re­quested from the of­fi­cial safety tests: the pa­ram­e­ters that the law re­quires in or­der to pass hel­met safety stan­dards do not in fact in­volve MIPS tech­nol­ogy.”

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