“At Zwift we do advocate using a smart trainer. On the whole we find that the real engaged Zwift users are using smart trainers just because they get the most from it.
“We’re expecting the number of users worldwide to grow significantly this winter — partly due to the fact that indoor training is more popular in winter and the majority of Zwift users are in the northern hemisphere with the notable exception of Australia.
“But it’s true that the price of smart turbos is a potential limiting factor for Zwift’s future growth. The overall goal is to grow the indoor trainer market enough that the demand is there for smart trainers and the price comes down — ideally to about £300 [currently a direct-drive smart trainer such as the Wahoo KICKR, Tacx Neo or Cycleops Hammer will cost upwards of £1,000].
“A smart trainer is still a considered purchase but it’s not up there with the price of a new bike.
“Do you need a smart trainer? You don’t actually need one but if you want to use Zwift you’ll get much more out of it if you have one.”