Chris Snook

Cycling Weekly - - Tech -

Zwift

“At Zwift we do ad­vo­cate us­ing a smart trainer. On the whole we find that the real en­gaged Zwift users are us­ing smart train­ers just be­cause they get the most from it.

“We’re ex­pect­ing the num­ber of users world­wide to grow sig­nif­i­cantly this win­ter — partly due to the fact that in­door train­ing is more pop­u­lar in win­ter and the ma­jor­ity of Zwift users are in the north­ern hemi­sphere with the no­table ex­cep­tion of Aus­tralia.

“But it’s true that the price of smart tur­bos is a po­ten­tial lim­it­ing fac­tor for Zwift’s fu­ture growth. The over­all goal is to grow the in­door trainer mar­ket enough that the de­mand is there for smart train­ers and the price comes down — ideally to about £300 [cur­rently a di­rect-drive smart trainer such as the Wa­hoo KICKR, Tacx Neo or Cy­cleops Ham­mer will cost up­wards of £1,000].

“A smart trainer is still a con­sid­ered pur­chase but it’s not up there with the price of a new bike.

“Do you need a smart trainer? You don’t ac­tu­ally need one but if you want to use Zwift you’ll get much more out of it if you have one.”

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