always think there’s something reassuring about a bike that’s had many before it bear its name. Specialized has the Allez, Cannondale the CAAD series, Trek the Madone, Giant the TCR, and Wilier the Cento.
It speaks of consideration, faith and solid reputation. Consideration that a manufacturer has tried to create lineage and pedigree; faith that each iteration will be better than the generation before; and solid reputation that if a name has lasted long enough, a bike must be doing something right. After all, everyone knows a Porsche 911; few will remember the Gordon-keeble.
The Cento first surfaced in 2006, built to celebrate Wilier’s 100th birthday – Cento meaning ‘hundred’ in Italian. However, it was 2008’s Cento1 that really established the range’s reputation. Replete with integrated seatmast and £5,499 pricetag, it was