Cyclist - - Insider -

al­ways think there’s some­thing re­as­sur­ing about a bike that’s had many be­fore it bear its name. Spe­cial­ized has the Allez, Can­non­dale the CAAD se­ries, Trek the Madone, Gi­ant the TCR, and Wilier the Cento.

It speaks of con­sid­er­a­tion, faith and solid rep­u­ta­tion. Con­sid­er­a­tion that a man­u­fac­turer has tried to cre­ate lin­eage and pedi­gree; faith that each it­er­a­tion will be bet­ter than the gen­er­a­tion be­fore; and solid rep­u­ta­tion that if a name has lasted long enough, a bike must be do­ing some­thing right. Af­ter all, ev­ery­one knows a Porsche 911; few will re­mem­ber the Gor­don-kee­ble.

Buon com­pleanno!

The Cento first sur­faced in 2006, built to cel­e­brate Wilier’s 100th birth­day – Cento mean­ing ‘hun­dred’ in Ital­ian. How­ever, it was 2008’s Cento1 that re­ally es­tab­lished the range’s rep­u­ta­tion. Re­plete with in­te­grated seat­mast and £5,499 pric­etag, it was

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