MON­ICA LIND­STRÖM Se­nior man­ager ap­parel

Cyclist - - Poc | Insider -

‘I just love fab­rics. My back­ground is in the fash­ion in­dus­try, but I’ve learned a lot dur­ing my five years at Poc be­cause cy­cling wear is a dif­fer­ent type of gar­ment to tai­lor. I don’t think I would go to an­other out­door brand, as the way Poc works is very dif­fer­ent. We are seen by some sup­pli­ers as their prod­uct devel­op­ment con­sul­tants, so they let us do re­ally small or­ders. They say, “We don’t earn so much money from you guys but you’re the ones that keep us de­vel­op­ing.” Just last week Jo­han Museeuw said the chamois in our lat­est shorts is the best he’s ever used. That’s quite a com­pli­ment.’

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