The science be­hind the ob­ses­sion

How Oak­ley Prizm™ lenses are ready for every ride

Cyclist - - Promotion -

Every cy­clist knows it’s the small­est de­tails of train­ing, nu­tri­tion, prepa­ra­tion and kit that can make the big­gest dif­fer­ence. It is a vi­sion that’s shared by pro­fes­sional and am­a­teur rid­ers all over the world. Mark Cavendish wants all el­e­ments of his prepa­ra­tion to be just right – and so do you. But when you can’t stop tak­ing ev­ery­thing you do to the next level, you need the power to fil­ter what is in front of you and fix your eyes on the game-chang­ing de­tails that will help turn your dreams into a re­al­ity.

Oak­ley’s rev­o­lu­tion­ary Prizm™ Lens Tech­nol­ogy pro­vides ul­tra-pre­cise colour tun­ing for dif­fer­ent sports and en­vi­ron­ments. Prizm™ lenses re­veal sub­tle de­tails you never even knew were there.

Prizm™ was cre­ated through years of in­tel­li­gent colour science re­search, with ex­perts col­lect­ing at­mo­spheric light data from dif­fer­ent en­vi­ron­ments, con­di­tions and cli­mates to help care­fully tai­lor lenses for every rid­ing sce­nario. Based on this cut­tingedge re­search, the Prizm™ range of eye­wear has been de­signed to con­trol the pre­cise trans­mis­sion of dif­fer­ent light waves and colours to your eyes, en­hanc­ing con­trast, boost­ing vis­i­bil­ity and clar­i­fy­ing every scene in vivid, vi­brant de­tail.

As well as boost­ing your vis­ual ex­pe­ri­ence, Prizm™ eye­wear is cre­ated from ex­tra durable Plu­tonite lens ma­te­rial. This de­liv­ers un­com­pro­mis­ing pro­tec­tion against high­speed im­pacts but also fil­ters out 100% of all harm­ful UVA, UVB and UVC rays to pre­vent eyesight dam­age.

Fus­ing science with style, Prizm™ lenses are avail­able in a range of Oak­ley frames, such as Radar EV, Evzero, Flak 2.0 XL and Jaw­breaker Retina Burn worn by Mark Cavendish.

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