FAUSTIAN BAR­GAIN

Last year Pinarello was sold to a pri­vate eq­uity fund. So what does this mean for the com­pany?

Cyclist - - Pinarello Insider -

In De­cem­ber 2016 news broke that Pinarello had sold a ma­jor­ity stake in the com­pany to a pri­vate eq­uity fund part-owned by the LVMH group, a con­glom­er­ate made up of Louis Vuit­ton, Moët & Chan­don and Hen­nessy. So what does this mean for Pinarello? ‘I’ve done a deal and I’m in the mi­nor­ity, but I still own the com­pany, I put my money in my com­pany be­cause I trust my com­pany,’ says Fausto Pinarello.

‘Our new part­ners are good at mar­ket­ing and dis­tri­bu­tion, and it sends a mes­sage, a prof­itable mes­sage. No, there will never be a Louis Vuit­ton Pinarello bike! It would be eas­ier to have a Pinarello Louis Vuit­ton hand­bag. So not much will change. Next year there will be a new aero frame and a new all-round frame for 2019, and we will keep work­ing on front sus­pen­sion. The only thing that did change was that last Christ­mas, in­stead of ev­ery­one be­ing given the cus­tom­ary prosecco, we all re­ceived Dom Perignon [also owned by LVMH]. That is good, not bad!’

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