Last year Pinarello was sold to a private equity fund. So what does this mean for the company?
In December 2016 news broke that Pinarello had sold a majority stake in the company to a private equity fund part-owned by the LVMH group, a conglomerate made up of Louis Vuitton, Moët & Chandon and Hennessy. So what does this mean for Pinarello? ‘I’ve done a deal and I’m in the minority, but I still own the company, I put my money in my company because I trust my company,’ says Fausto Pinarello.
‘Our new partners are good at marketing and distribution, and it sends a message, a profitable message. No, there will never be a Louis Vuitton Pinarello bike! It would be easier to have a Pinarello Louis Vuitton handbag. So not much will change. Next year there will be a new aero frame and a new all-round frame for 2019, and we will keep working on front suspension. The only thing that did change was that last Christmas, instead of everyone being given the customary prosecco, we all received Dom Perignon [also owned by LVMH]. That is good, not bad!’