Cus­tomers urge Ar­gos to save their cat­a­logues

Cynon Valley - - NEWS - KATIE GUPWELL katieann.gupwell@waleson­line.co.uk

THE hum­ble Ar­gos cat­a­logue has long been a fes­tive sta­ple for ex­cited young­sters in their quest to come up with the per­fect Christ­mas wish­list.

Co­me­dian Bill Bai­ley even fa­mously de­scribed it as The Book of Lam­i­nated Dreams for the prein­ter­net shop­ping gen­er­a­tion.

So it’s per­haps small won­der that a trial to re­move stocks of take-home cat­a­logues from se­lected branches – in­clud­ing in South Wales – has prompted out­rage from cus­tomers.

In re­cent months Ar­gos has de­cided to see just how much peo­ple use the chunky cat­a­logues, by lim­it­ing the num­ber avail­able to take away from some stores.

Since most cus­tomers are thought to shop on­line, the com­pany de­cided to “test the de­mand”.

But peo­ple in Pon­typridd have voiced their con­cern in re­sponse to so­cial me­dia re­ports that the town’s branch is one of the trial stores.

Claire Pugh has shopped at the pop­u­lar shop for years and thinks the cat­a­logue is great for her chil­dren, es­pe­cially around the fes­tive sea­son.

The 48-year-old said: “My son loves look­ing through the cat­a­logue at Christ­mas time as he uses it for his wish­list and it makes it eas­ier for me to buy his presents.

“El­derly peo­ple may also rely on rel­a­tives to bring them cat­a­logues be­cause they are ei­ther house­bound or have no in­ter­net ac­cess.

“I also work in a school and we use the cat­a­logues a lot around Christ­mas time, es­pe­cially with the younger chil­dren as they cre­ate Christ­mas stock­ings with pic­tures that they cut out from the cat­a­logues.”

An­other teacher from Pon­typridd, who asked not to be named, said chil­dren like us­ing the cat­a­logues.

“Teach­ers love us­ing them,” she said. “We use them to get the chil­dren to map out their Christ­mas lists in school.”

Peo­ple across the UK have taken to so­cial me­dia to vent their anger at the move.

Writ­ing on Ar­gos’ Face­book page, cus­tomer Dean Lias wrote: “I re­cently read that Ar­gos is tri­alling the end of its cat­a­logue.

“I must say now that I think this is a big mis­take, and would ruin the im­age of Ar­gos.

“It is an ex­cel­lent thing for young chil­dren and not ev­ery­one has a com­puter. Please re-think this and stop the plans.”

But Ar­gos says the process is very much a test and con­firmed the com­pany will pro­vide cat­a­logues to cus­tomers who “re­ally want” them.

A spokes­woman said: “As in­creas­ing num­ber of cus­tomers choose to shop with us on­line, for a limited pe­riod we are test­ing de­mand for the take-home cat­a­logues in a small num­ber of stores.

“Cat­a­logues con­tinue to be avail­able in the vast ma­jor­ity of our stores for cus­tomers who want them.”

In a limited trial, Ar­gos is re­duc­ing the num­ber of cat­a­logues avail­able to take home from some stores

The first Ar­gos cat­a­logue, pub­lished in 1973

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