Size matters for buoyant Boohoo

ONLINE retailer Boohoo.com has reported a surge in profits for the first half of the year after strong demand for its plus-size and petite clothing helped sales soar.

The fast-fashion firm said pre-tax profits rocketed 129 per cent to £14.3million in the six months to August 31, while sales rose 40 per cent to £127.3million. Boohoo said its performance was driven by its core womenswear ranges, plus-size and petite clothing and a standalone menswear website, where sales have doubled.

Boohoo saw growth in every location, with revenue rising 38 per cent in the UK, 41 per cent in Europe and 93 per cent in the US.