Mary’s Jaffa Cake tiff with Paul

Would you dip a Jaffa Cake into a cuppa? For­get the con­tes­tants, it’s Mary and Paul’s teatime tiff that has re­ally di­vided the na­tion

Daily Mail - - Front Page - By Tammy Hughes Show­busi­ness Re­porter

AS Paul Hol­ly­wood dunked a Jaffa Cake into his tea, Mary Berry could not dis­guise her dis­dain as she ut­tered the words: ‘We don’t do that in the south, you know.’

And in do­ing so, the pair in­ad­ver­tently launched a de­bate more heated than Bake Off’s ovens.

Hol­ly­wood’s per­ceived abuse of a teatime treat on Wed­nes­day’s episode of the Great Bri­tish Bake Off di­vided the na­tion, as view­ers on so­cial me­dia fe­ro­ciously de­fended or at­tacked Hol­ly­wood’s right to dunk.

Culi­nary ex­perts also of­fered dif­fer­ing opin­ions on the so-called ‘Jaffa­gate’. Annabel Evans, a chef from Leith’s School of Food and Wine, claimed: ‘Dunk­ing any other bis­cuit is fine but never a Jaffa Cake.’

But French celebrity chef Jean-Christophe Novelli was firmly in Hol­ly­wood’s cor­ner, say­ing: ‘I come from a coun­try where it is tra­di­tional to dunk. The French do this with crois­sants and bread.’ The row did lit­tle to dampen en­thu­si­asm for the re­turn of

‘It’s def­i­nitely not a north­ern thing’

the pro­gramme, which se­cured a record au­di­ence of 10.4mil­lion for the open­ing episode of the sev­enth se­ries.

The show found it­self trend­ing world­wide and con­tes­tant Val Stones was the most talked about on so­cial me­dia – hav­ing won fans with her ec­cen­tric per­son­al­ity which saw her ‘lis­ten­ing’ to her cakes and do­ing aer­o­bics while she pre­pared the sweet treats.

But as the Bake Off con­tes­tants faced the chal­lenge of ac­tu­ally mak­ing 12 Jaffa Cakes, it was the ques­tion of to dunk or not to dunk that was the talk­ing point of the night.

Although Hol­ly­wood chose to make light of the furore over the sub­ject yes­ter­day by tweet­ing: ‘Morn­ing... Any­one for a Jaffa Cake?’, view­ers at home did not see the funny side.

One wrote: ‘ Paul Hol­ly­wood dunks his Jaffa cakes in tea. This is unacceptab­le. Just dunk a di­ges­tive in­stead you sav­age.’

An­other agreed: ‘ If some­one dipped a Jaffa cake into tea in my home they’d be im­me­di­ately asked to leave.’

Some so­cial me­dia users were also quick to dis­pel the no­tion that dunk­ing is a north­ern phe­nom­e­non, as Miss Berry ap­peared to sug­gest.

Ethan Creighton said: ‘It’s def­i­nitely not a north­ern thing to dunk your Jaffa cake, just a Paul Hol­ly­wood thing #jaffa­gate’.

And a proud south­erner posted: ‘Sorry Mary. Some of us do dunk Jaffa Cakes in our tea. Even in the South!’ The York­shire Tea Twit­ter ac­count also waded in on the de­bate, tweet­ing: ‘Do Jaffa Cakes dunk? YES THEY DO MARY BERRY.’

Mean­while, eti­quette ex­pert Grant Har­rold de­clared: ‘The only thing that should be go­ing into a cup of tea is a spoon.’

But it was Kerry Owens, who is a brand di­rec­tor at McVi­tie’s, the mak­ers of Jaffa Cakes, who was al­lowed to have the fi­nal word.

She said: ‘Only Brits could be so pas­sion­ate about this is­sue, and they have spo­ken – Jaffa Cakes are not for dunk­ing! As the ex­perts of all things Jaffa Cake (and dunk­ing) we tend to agree – the sponge base just isn’t ro­bust enough to hold up in a hot drink.’

Don’t dunk: Mary Berry told off Paul Hol­ly­wood

To dunk or not to dunk: Paul Hol­ly­wood dips a Jaffa Cake into his tea – much to the cha­grin of his co-star Mary Berry

Brazen: Many view­ers at home were as out­raged as Mary by his abuse of a Jaffa Cake. Mak­ing the treat was one of the show’s chal­lenges

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