I’m a size 12 ... so why can I barely squeeze into this size 16 in H&M?

Daily Mail - - News - By Susie Coen Show­busi­ness Re­porter

WHEN Lowri Byrne tried on a dress that was two sizes too big, it should have swamped her frame.

But the 22-year-old, who is a size 12, found she could ‘ barely breathe’ in the size 16 dress from H&M. And when she asked for the next size up, they did not stock it.

The stu­dent from Swansea has now blasted the Swedish brand on so­cial me­dia, telling them they ‘need to se­ri­ously sort out siz­ing’.

Post­ing pho­tos of her­self wear­ing the dress on H&M’s Face­book page, she said the fit was ‘ab­so­lutely ridicu­lous’ and that if she hadn’t re­alised their sizes were off, she would been have ‘dev­as­tated’ to think she was too big.

Her post re­ceived thou­sands of likes, with many women crit­i­cis­ing H&M’s ‘ridicu­lous siz­ing’. Tanya Spence-Kelly wrote: ‘I’m a size 10 and have to buy 16/18 in H&M!’ Kayleigh Goodall said: ‘It’s a big prob­lem. It could have aw­ful ef­fects on some girls’ con­fi­dence.’

Last June size 14 stu­dent Ruth Cle­mens crit­i­cised H&M af­ter strug­gling to fit into size 16 jeans.

H&M said: ‘As there is no global siz­ing stan­dard, sizes will dif­fer be­tween brands and mar­kets. H&M sizes are con­tin­u­ally re­viewed.’


Flat­ter­ing: In a dif­fer­ent frock PER­FECT FIT: SIZE 12

Tight: Lowri Byrne takes pho­tos of the H&M dress in a mir­ror

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