Cap that as Murray team ‘Break’ rules

WIMBLEDON, who normally crack down on any advertising rules breach on Centre Court, have turned a blind eye to blatant ambush marketing within Andy Murray’s team.

Coach Jamie Delgado and Davis Cup captain Leon Smith have been wearing baseball hats in the players’ box during Murray’s games, including his defeat by Sam Querrey yesterday, promoting the short-form tennis venture ‘Tie Break Tens’.

The brand is clearly visible to the TV cameras that film the players’ box on numerous occasions, especially when Murray is playing.

Yet the All England Club are relaxed about the pirate activity, even though Smith and Delgado are allegedly under contract to wear the caps. The Lawn Tennis Association, who employ Smith, were not concerned either as ‘Tie Break Tens’ is not a rival of official clothing suppliers Nike.

THE excitement around Jo Konta bidding to become the first Briton to win the women’s title at Wimbledon for 40 years is not shared in her native Australia. Newspapers Down Under have dismissed her run to the semis in one sentence, giving only her match result and describing her as Sydney-born of Hungarian parents.