Sodastream to put fizz into home brew

IT was the must-have gadget of the 1970s before its popularity fizzled out.

But Sodastream is now hoping to make a comeback – by attracting lager drinkers into ‘home brewing’.

The company is looking to form a beer partnership that will push its carbonated water machines into British homes again.

Chief executive Daniel Birnbaum yesterday revealed that the company is in discussions with potential partners that will provide liquid beer concentrates to pair with its machines in the next 12 months.

It comes after trials in countries such as Germany, Switzerland and Austria, saw Sodastream offer concentrates that created a per cent lager with its machines, which use gas cylinders to carbonate regular tap water. Users are provided with concentrated beer to put in their glass. They then fizz up water using the Sodastream device, and add that to the alcoholic cordial.

Mr Birnbaum said: ‘It’s a lot quicker and easier and of a higher-quality product to do home brewing with Sodastream than it is to go ahead and do your own existing home brewing the way you do it right now.’