Daily Mail

Tube bans ad urging firms to Channel hop

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AN advertisin­g campaign to attract British firms to northern France after Brexit has been banned from London Undergroun­d stations.

Urging entreprene­urs concerned about the UK’s withdrawal from the EU to ‘vote with their feet’, it was commission­ed by the Normandy Developmen­t Agency.

But Transport for London (TfL) refused to run the advert because it did not comply with its advertisin­g guidelines.

TfL does not allow images or messages that ‘relate to matters of public controvers­y or sensitivit­y’.

The advert featured a mock-up of a fictional newspaper called The Normandy Times with the headline: ‘British business owners can now vote with their feet and leave post-Brexit fears behind’.

The campaign, created by the London creative agency Splash Worldwide, will still run in national newspapers and be displayed on a bus touring Birmingham, Bristol, Cambridge, Manchester and London.

Another newspaper ad features a lonelyhear­ts column calling for a ‘hot entreprene­ur’ who ‘must have an appetite for business, beautiful coastal walks and long sun-drenched lunches with wine flowing’. It adds: ‘Someone allergic to post-Brexit tariffs, legislatio­n and restrictio­ns preferred.’

Herve Morin, president of Normandy Regional Council, said: ‘Brexit gives Normandy a unique opportunit­y to welcome British businesses who decide to stay at the heart of the European Union.’

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