Hal­fords ac­cused of triv­i­al­is­ing the cru­ci­fix­ion with ‘nail’ email

Daily Mail - - News - By Eleanor Hay­ward

HAL­FORDS was slammed for poor taste yes­ter­day af­ter its easter mes­sage to cus­tomers ap­peared to make light of Je­sus’s cru­ci­fix­ion.

The mo­tor­ing and cy­cle re­tailer sent an email pro­mot­ing the store’s DIY prod­ucts with a sub­ject line that read: ‘nail your projects this easter.’

The ap­par­ent pun prompted out­rage among cus­tomers on the day Chris­tians around the coun­try at­tended Good Fri­day ser­vices to com­mem­o­rate Je­sus Christ be­ing nailed to the cross.

Ja­son wa­ter­son said: ‘This re­ally isn’t the right thing to say this week­end... Out­ra­geous’, while Jeremy noel-Tod said: ‘This is in very poor taste.’ A reli­gious ed­u­ca­tion teacher tweeted: ‘Re­ally hal­fords? Do you not think this is of­fen­sive?’ Mike Stock­bridge posted on­line: ‘Some­one hasn’t re­ally thought this through!’

Com­ment­ing on the ‘rather crude piece of ad­ver­tis­ing’, Canon Dr Chris Sug­den said hal­fords should be for­given as ‘Good Fri­day teaches us to for­give’.

‘hal­fords have apol­o­gised and Je­sus’ death on Good Fri­day teaches us to for­give as we have been for­given,’ he told the Tele­graph.

The canon, who writes for the Chris­tian blog Angli­can Main­stream, added: ‘we can sug­gest as a fruit of their re­pen­tance they make a donation to a Chris­tian char­ity.’

The Bishop of Maiden­head, Rod Thomas, said it was a shame com­pa­nies ‘triv­i­alised the great­est mo­ment in his­tory’ in or­der to try to boost sales.

‘If it’s just a pure co­in­ci­dence, then that’s all it is,’ he said. ‘But if it’s more than that, then it’s a shame.’

A spokesman for hal­fords said: ‘we sent an email to our DIY cus­tomer data­base with an in­sen­si­tive ti­tle for easter.

‘we did not in­tend to cause any of­fence, and would like to take the op­por­tu­nity to apol­o­gise for any up­set. As soon as we were made aware of the is­sue, we im­me­di­ately stopped any fur­ther ac­tiv­ity.’

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.