Jemima’s U-turn on those bikini snaps

HEIRESS Jemima Goldsmith is eating her words — just months after railing against smug holidaymakers who post bikini shots on social media.

The 44-year-old daughter of late tycoon Sir James Goldsmith is in Mexico this week — her first holiday in more than two years — with financier brother Ben, 37, and TV presenter Richard Bacon.

Posting a snap of herself in a stylish brown bikini, mini sarong and oversize sun hat and shades, Jemima muses online: ‘Like the tree that falls in the forest with no one around to hear it, did a holiday happen if it wasn’t posted and liked on Instagram? This is me entering a bat cave.’

Her other activities have included watching baby turtles on the beach with Bacon, who last week revealed he’s been diagnosed with attention deficit hyperactivity disorder at the age of 42.