Do I really need to use a neck cream?

In a word, yes — but a recent survey found only 3 per cent of us use a targeted neck cream. unlike our faces, our necks don’t have a supportive bone structure, so the signs of ageing can be profound.

Tackle neck lines with the new PRaI Beauty ageless Throat and decolletage Serum (£29.99, boots.

com). It features a rollerball applicator that aids drainage — as does Emma Hardie amazing Lift & Sculpt Firming neck Treatment (£65, spacenk.com).

Meanwhile, bareMinerals ageless Genius Firming & Wrinkle Smoothing neck Cream (right, £42, bareminerals.co.uk) deeply hydrates the skin, while reducing the appearance of wrinkles.