ON THE BOARD

Brigitte Danielmeyer, 50 Chief product officer, Superdry

BRIGITTE Danielmeyer, a former Tommy Hilfiger director, has been appointed by fashion chain Superdry to the newly created role of chief product officer.

Danielmeyer was global head of womenswear at Tommy Hilfiger for four years, during which she launched two collections with model and socialite Gigi Hadid.

She has also worked at Esprit and German label Liebeskind Berlin. Superdry boss Euan Sutherland said: ‘ Brigitte combines global design experience with an acute commercial edge.’